Torstar Corp. will launch an international video network aimed at driving readers to its newspapers.
The media company said on Monday that it will launch the Google News Showcase in Canada and around the world on the end of the month.
Starting in Canada, the two companies will invite readers to create their own dedicated digital video network through a searchable online library, based on top news topics.
The programming will be filmed in high-definition with a professional production crew in a studio located at The Sun, Canada’s largest newspaper. The network will originate from the digital hub located inside The Toronto Sun and The Toronto Star buildings on Yonge St., in the heart of the city’s financial district.
“We are incredibly excited to partner with Google to make news video more accessible and immersive than ever before,” Torstar Corp. Chief Executive Officer Bob Dutton said in a statement. “Our goal is to provide Canadians with fresh and entertaining video content while expanding our reach to an international audience.”