Written by By Shane McCarthy
Shane McCarthy is a senior media relations associate for the NHL.
According to a new system, the Chicago Blackhawks’ captain Jonathan Toews must now wear a distinctive watch on his left wrist during games.
“I think it is an interesting experiment and something worth trying,” said Connor Richards, a Sports Marketing expert and online assistant professor at Connecticut College. “But I think the initial reaction would be not to get all nostalgic here. I could see it being over here. Just as a fashion statement and a popular accessory.”
The Chicago Blackhawks logo
The response has been mixed. The Chicago Tribune’s Jason Meisner wrote that many players wore watch straps before the permanent measures took effect. He pointed out that some players in hockey’s other major sports still wear temporary wristbands with bands not visible underneath a shirt. NHL Stars Nicklas Lidstrom, Patrice Bergeron and Dan Boyle are among those still using wristbands.
“My thought is that it’s something that will play out more in theory than in reality, even though it’s been trending in pop culture,” Richards said. “And I think that we will see soon enough that it will not take off and there will be more elaborate ways for the NHL players to display their jerseys.”
Photo illustration by Mike Pont/CNET.
Toews missed training camp with a shoulder injury and is yet to play a game this season. He returned to the lineup in the Blackhawks home opener this week.