How Leslie Jordan turned Instagram into his greatest showcase of all time
For more than a decade, Jordan’s been able to post photos and videos for free. But there’s a catch: His posts are all about himself and his life, and he doesn’t usually link to the people he features.
His followers, on the other hand, are more than happy to find out who his close friends are through his social network: Instagram is more like a free-to-join family than a traditional social network.
Most see that as a good thing.
“I know that it’s hard to post photos of yourself all day long and show your everyday life,” Jordan told The Verge in a recent interview. “But I’m willing to do that. I’m very open and transparent.”
To the people who are happy to see all the photos, Jordan’s posts are very much for them at least. He posts things like home decorating tips, funny quotes, and his favorite restaurants.
“One of my favorite things is I have a bunch of photos of me at various restaurants and I’ll post a photo of me eating at each one,” he said. “I love the opportunity to take people on these personal journeys, and to get them to think of me as a normal person.”
Jordan’s social network has also helped him become a global social network. By posting about his travels and his travels on his channel, he’s been able to engage people who may otherwise never be interested in him.
The photos in his Instagram feed also have a lot of followers who are followers of more than one person. They’re now following him on Instagram as though he were more than just a person who had a camera. Instead, he’s just Jordan.
That’s one of the reasons why it’s so hard for friends and followers to avoid seeing a post of him at a restaurant — or seeing someone else posting about him at the same restaurant.
“People who are following you on Instagram, they want to connect with you, and they